Hi, I’m Heidi,

For the parent up at 2am wondering if that rash is “just a rash,” and for the HR lead trying to work out why so much leave keeps disappearing into sick toddlers and daycare exclusions — hello, I’m Heidi.

I’m a Registered Nurse with 25 years in paediatric care, including a decade as a Clinical Nurse Specialist in paediatric immunology and allergy. I’ve sat across from thousands of frightened parents in clinic and learned what actually settles them down enough to make a good decision in the moment. That’s what The Nest was built around: clear, clinical guidance for the moments that feel the scariest, without the fear-mongering that usually comes with them.

For parents

Most of what lands in my DMs isn’t really a medical question, it’s a confidence question. Is this a reaction or just a rash? Am I introducing allergens the right way? What do I actually do if things go wrong? I built Nurse Heidi at The Nest to answer exactly that, using the same ASCIA-aligned guidance I’d give a family in clinic, minus the two-week wait for an appointment.

That looks like free guides on recognising an allergic reaction and introducing the top allergy foods, practical toolkits covering allergy action plans, egg and milk ladders, and first foods, and Ask Nurse Heidi — a membership where you can ask me directly and get a clinician’s answer instead of another forum thread. Everything is written the way I’d actually talk to you: honest about what’s urgent, honest about what isn’t, and never designed to scare you, only empower you with confidence for the long road of parenthood.

For organisations

Unplanned leave linked to a child’s health is one of the quietest costs on a company’s books, and one of the least addressed by a standard EAP. A generalist counselling line can’t tell a parent, in the moment, whether their baby’s reaction needs an ambulance or an antihistamine — but I can.

The Working Parents’ Paediatric Health & Emergency Retainer brings that expertise in-house: quarterly clinical masterclasses on infant emergencies, allergy safety, winter illness and toddler safety, a private async channel for non-emergency questions during set hours, and a digital toolkit covering CPR, choking, allergy first aid and return-to-work essentials for parents coming back from leave. It’s built for the six months after parental leave, when burnout and resignation risk run highest, and it’s the kind of visible, specific support that a generic wellbeing platform can’t offer.

Why “The Nest”

Whether you’re a parent trying to get through the first year of solids or a People & Culture team trying to actually support the parents on your payroll, the goal is the same: somewhere steady to land when things feel uncertain. That’s what I’ve spent 25 years learning to give people, and it’s what The Nest is for.